Progin SA

The context

Progin SA regularly called on the agency I worked for various graphic design projects. They had recently decided to completely redesign their website with a more professional approach. I had the opportunity to propose two design concepts (shown in the image below). The version featuring a large image was selected and was being finalized.

Due to the company's liquidation, the project could not be completed.

The approach

• A project completed while I was still employed at a communications agency.
• A collaboration that extended to other projects.
• A color palette that was already well defined.
• A sector that genuinely benefits from a beautiful showcase.
• A company that invests in the safety and training of its employees.

Industry trends

Graphic design in this field often favors a minimalist, sophisticated style that highlights the beauty and complexity of architectural design. Understated color palettes and clean lines are preferred to reflect the elegance of custom facades. Virtual tours of past projects give potential clients the chance to discover the quality of the work and the level of detail applied to the facades. These virtual tours can be integrated into websites and marketing presentations. Sustainability initiatives and social responsibility commitments are communicated through digital campaigns. Companies highlight their environmentally friendly practices and their involvement in community projects.