Ghostor

The context

From the start, the Macheret brothers wanted their online platform to mirror the Ghostor spirit: simple, modern, and easy to use. For them, it was essential that the site be designed intuitively, allowing customers — whether beginners or experienced — to quickly and easily find the equipment they need for their off-road expeditions.

The site's high-contrast design and bold typeface highlight the robustness and quality of the products on offer, while remaining clean and uncluttered.

The site was built to adapt to every screen size, ensuring an optimal experience on both mobile and desktop. Thanks to smart filters and simplified navigation, customers can quickly filter products by brand, vehicle model or category. Jonathan and Stéphane also wanted to integrate SEO tools to increase Ghostor's visibility. This blend of technology, passion and mechanical know-how is at the heart of Ghostor's digital identity.

The approach

A few notes about the project

• Fully custom hierarchical filters.
• A dynamic cart icon.
• Products with variants (price fluctuating based on options).
• A good deal of PHP theme customization (back-end).
• Numerous product categories and subcategories.
• About ten suppliers.
• A little over 4,550 products for sale.
• Careful thought given to the product import system and its long-term flexibility.