PharmaciePlus SA

The context

The redesign of the Pharmacieplus SA website was my first large-scale project, during which I took full charge of the web interface design as well as a substantial share of the front-end development.

A sizeable and rewarding project on which I spent several weeks, one that brought back memories of my years as a pharmacy assistant apprentice. The skills I gained at that time proved useful to how successful this project turned out.

I was already familiar with Pharmacieplus's established identity, as well as the target audience and the values a pharmacy would want to promote to its customers. It's worth noting that the website has evolved somewhat over the years — the original design can be seen in the various photos shown here.

The approach

• A project completed while I was still employed at a communications agency.
• A Swiss network of nearly 100 pharmacies, owned by pharmacists.
• Comprehensive healthcare support through a wide range of complementary services.
• A rich database with extensive information on each partner pharmacy.
• A custom interactive map with filters and visitor geolocation.

Industry trends

The pharmaceutical sector is evolving rapidly, and graphic, marketing and digital trends play an essential role in how companies in this field present themselves, communicate and interact with their audience. Pharmaceutical companies seek brand consistency through strong visual identities. Professional color palettes and distinctive logos reinforce brand recognition. Digital marketing in the pharmaceutical sector focuses on creating educational content online. Blogs, informative videos and webinars are used to inform the public about medical topics and therapeutic solutions.